As electric vehicles (EVs) continue to gain momentum across the globe, businesses are beginning to realise the benefits of installing EV chargers. What once seemed like a niche market is now a growing trend that can no longer be ignored. In fact, as consumer demand for electric vehicles surges, more and more business owners are looking to future-proof their operations and offer convenient charging solutions for their customers.
But why should you, as a business owner with a parking lot, consider installing EV chargers? Let’s break down why this is a smart move and how it can benefit your business in the short and long term.
Also read → Destination Charging: How EV Owners and Businesses Benefit From It
1. Increasing Demand for Electric Vehicles
The most obvious reason why installing EV chargers is a smart move for your business is the rapidly growing adoption of electric vehicles. According to a recent study, global EV sales are expected to reach 60 million by 2040, accounting for 55% of all vehicle sales. In Europe alone, the European Commission set a target of having at least 1 million public charging points by 2025.
These numbers aren’t just statistics – they represent a fundamental shift in the way consumers are approaching transportation. As more people make the switch to electric vehicles, businesses that offer EV charging stations will be positioned to meet the needs of this new and growing customer base. If you’re a business owner with a parking lot, you can tap into this new demand and providing an essential service to EV owners.
2. Attracting More Customers
With EV adoption accelerating, drivers are actively looking for convenient places to charge. Businesses that offer EV charging stations not only support this growing demand but also attract new customers, especially in high-traffic areas near shopping malls, restaurants, or entertainment venues.
Think about it: EV owners often go out of their way to find a reliable charging station. By providing fast and convenient charging, you increase the likelihood that they’ll stop by, charge their vehicle, and spend time (and money) at your business.
A U.S. study tracking over 4,000 charging sessions found that EV drivers typically stay between 28 to 36 minutes per session. Those who leave their vehicles tend to stay even longer, using the time to shop or dine – directly benefiting nearby businesses. Additionally, 61% of EV owners say they are more likely to shop somewhere with charging stations, while 55% choose charging locations based on proximity. Others prioritise free or discounted charging (42%), speed (41%), or access to amenities like shops and restaurants (32%).
Even gas stations are seeing the impact. EV owners who charge at gas stations spend 13% more in convenience stores than non-EV drivers. This highlights a clear trend: EV charging not only attracts customers but also increases their spending.
3. Another Source of Revenue from Charging Fees
In addition to driving foot traffic, Charging Point Operators (CPOs) like Powerdot offer revenue-sharing models requiring zero investment from partners, allowing you to capitalize on your existing parking locations. The revenue generated from charging stations can grow over time, particularly in high-traffic areas.
Even charging a modest fee per session can result in a positive impact on your bottom line, with many EV owners using your chargers daily. This way, you’re not only supporting the EV revolution but also unlocking valuable new revenue streams for your business.
Also read → Destination: Charging – A Powerdot Podcast
4. Enhancing Your Brand’s Image and Reputation
By installing EV chargers, your business positions itself as forward-thinking and environmentally responsible. Consumers today are more conscious than ever about the environmental impact of their purchasing decisions. Offering EV charging stations is a powerful way to demonstrate your commitment to sustainability and attract customers who value companies that align with their environmental values.
Consumers are increasingly likely to support businesses that offer eco-friendly solutions, and providing EV charging infrastructure is an excellent way to show that your company is part of the global movement toward sustainability. Now more than ever, having an EV charging station is a “must-have” service, not just a “nice-to-have.”
How Powerdot Can Help
At Powerdot, the largest independent operator in the sector, we are committed to providing businesses with reliable, fast, and convenient EV charging solutions. With our network of over 9,000 charging points across Portugal, Spain, France, Belgium, Luxembourg and Poland, we offer a comprehensive service that meets the needs of both businesses and their customers. Our chargers are strategically located in malls, restaurants, hotels, specialized stores and more, ensuring your customers always have access to charging stations when they need them.
Partnering with Powerdot means you can have EV charging stations without any investment: we cover all the costs, from installation to maintenance. Our business model allows you to reap the benefits of EV charging without the financial burden. We take care of everything so you can focus on what matters most – your business.
Conclusion: Start Reaping the Benefits of EV Charging Today
Installing EV chargers is more than just a sustainable choice, it’s a smart investment for your business. From attracting more customers to boosting revenue and improving your brand’s reputation, the advantages of providing charging stations are clear. As the electric vehicle market continues to grow, now is the time to future-proof your business and stay ahead of the curve.
Take the first step towards offering a valuable service to your customers and increasing your business’s success. Reach out to us today to learn how we can help you install EV chargers in your parking lot and start reaping the rewards.
